Sunday, November 9, 2008

Launching A New Boys Clothing Company: Downtown Joey

Every now and then your path seems to cross one individual over and over. I've never met Lisa Corroccio in person, but we always seem to meet on-line. I'd like to tell a phenomenal business story about Lisa. There's also an extraordinary personal story of courage and love which you can read about on her blog, The Domestic Diva.

Our "affair" started on the Fashion-Incubator blog where we exchanged comments, we helped each other in the Fashion-Incubator forum, we became friends on the and the social networks, she invited me to her LinkedIn network, we've emailed each other occasionally and just recently when I joined Twitter she was my first follower.

Kidscoats talking with the Domestic Diva on Twitter

I've been following Lisa's blog for the past year and watching as she's developed a new line of designer boys clothing called Downtown Joey. It's been amazing to follow her from concept, through design, fitting, sampling, exhibiting at the October ENK kids show, production and sales. For anyone considering becoming a new fashion mogul, Lisa's blog is a great read to learn about humble beginnings, hard work and persistence.

Lisa, I wish you the best with Downtown Joey! I'm really looking forward to following your story as you move through production, shipping and developing lasting relationships with retailers and sales people. Retailers lack a good boys sportswear resource and I hope your line fills this niche.

About every other month a budding fashion entrepreneur approaches me for advice which I freely give because when I started there was an industry veteran that gave his time to me. Let's just say I'm repaying the knowledge debt I incurred. If you're one of these fashion newbies, one piece of advise is to read through Lisa's blog to get a first hand account of a start-up.


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